I came across this article on Search Engine Land titled “The hCard Microformat & Local Search Optimization” a few days ago. In it the author talks about using the hCard microformat for local SEO (something I had mentioned in passing in my earlier post as well). For those wanting a refresher course, they can read through my earlier post on the hCard microformat and how to implement it, or just check out the Microformats site.
While the major search engines do not read (and they haven’t made any announcements to the contrary) the hCard microformat yet, there does seem to be a trend towards using it and other microformats on an increasing number of large websites, Twitter, Yahoo! Local & Maps, Yahoo! Tech, Google Maps to name a few. As a result, I believe that it is only a matter of time before the search engines start reading it, instead of just supporting them in their results. In the mean time however, they are already useful for people who have microformat browsers or microformat plugins. Firefox even announced that they would be supporting microformats natively in Firefox 3!
I have been trying to adopt a few different Microformats in this blog for a little while now, hCard, hAtom, xFolk , and there will be more to come as I continue to learn more about them and how to use them. If you are interested in adding microformats to your WordPress blog, you should have a read at this article on Lorelle on WordPress titled Microformats and WordPress Themes. I’ll also try writing about some more Microformats in the coming few days.